After that, there is a huge market for jewelry and graphic design whether that design goes on T-Shirts, greeting cards resumes, or any other number of uses. . THE. Facebook Ads for Authors: A Step-by-Step Guide to Promote E-Books, How To Create A Custom Logo with the Right Elements. How to Start Selling Art Furthermore, large or heavy pieces of artwork are much more expensive to ship than regular box-shaped packages. Customers like to know exactly what they are buying, the size, shape, and materials used for the print or painting. Your brand also has to do with the wording you use to communicate with your customers, the way your customers interact with your products, and even the elements that set your brand apart from the rest. Finally, as you write in your item description, be descriptive. Hi, Danna! In terms of listing fees and transaction fees, Etsy typically takes the following per item you sell: Listing fee - $0. There are a lot of ways to get your product to the forefront of buyers search results. Personalization is a great way to connect with buyers who want to know about the art and the artist! Understand what is trendy, but dont fall into the trap of doing what everyone is doing. Branding is a huge part of running a successful Etsy shop, no matter what you sell. If you are working with customers, your personality needs to shine through in everything you do. Unique and simplistic paintings are the top bestsellers, with mediums such as digital art, watercolor, acrylic, and prints of original art. This means that Etsy sellers need to do their research when pricing their products to their buyers. PRO TIP: If you want to keep your sales high, dont ignore seasonal trends. With that said, youll need more than just your art in order to open a successful Etsy shop. You will be charged transaction fees. Often these occur with little to no warning. Quiz: Choose the Best Print on Demand Sites for You! (We discuss Etsy fees and potential profits below, as well). Artistic Composition Tips 
Required fields are marked *. Thanks for popping by and for the tip. cookie policy[cookie_settings], Nikon D800 Digital SLR Camera Body (36.3 M/P), Sony Cyber-Shot DSC-RX100 V Digital Camera (20.1 M/P), 2000px for the shortest side and a resolution of 72DPI, Ultimate Email Marketing Guide for Selling Art Online, How to Build an Email List from Scratch Fast, How to Create a Social Media Marketing Plan Sell Art Online, How to Create a Social Media Marketing Calendar, How to Price Art Ultimate Art Pricing Guide, 7 Best Printers For Printing Fine Art Prints, How To Sell Art Prints On Etsy With Printful, Selling Digital Art On Etsy Complete Guide, Home business costs (internet, electricity, etc. Many creators will spend what they can afford to hire or get help from sites that specialize in marketing and online advertisements. If you dont have those team members, you will have to learn how to do this effectively yourself. In short, if you sell a lot of art, or larger-format artwork, those extra Etsy fees can add up quickly. Lindsay Ellis 5/5. This isnt meant in a mean-spirited way, but taking a look at your competitors shops can give you a lot of useful information. Wish you a lovely day! 
Here are some things to consider before addingor keepingEtsy as one of your art sales platform: Etsy makes changes to their platform ALL. Continue working hard and, overtime, you'll see success. :). In Etsy, watercolor paintings of pets and animals in the sub $50 price range with an average size of 8*10 inches tend to sell best. . All rights reserved. Some of the most popular Esty shops and sold products are art, paintings, digital designs, and on-demand-prints. The customer wants to get an idea instantly of what they would be paying for. Etsy should be at the top of any list of sites for selling artwork. To prevent high shipping costs, consider working with a Print-on-Demand site to help you print and ship items quickly to customers. Its easy to see why this doesnt work. The next successful ones are art prints, paintings, and graphic design. Wacom Graphire Review This can mean having incredible customer service or using eco-friendly packaging the aligns with your brands values. The norm, however, is not always like this. For example, a painting with a sale price of $130 will trigger that notification if the seller sets the shipping price higher than $10.25. painting pot flowers karlagerard 2009 karla 24x12 folk acrylic abstract auction gerard This gives the customer an idea of how the image would feel in their home. In fact, most people will check a brands social media accounts before deciding to follow through with their purchase. The Ultimate Ecommerce Holiday Calendar for Hustlers! Etsy does not automatically promote your art, nor does it make any one shop a priority unless you pay well for it. If youre considering becoming an Etsy artist, there is a lot of information you need to know. To run a successful Etsy shop, you will first have to know who your competition is. How to Judge Art Another thing you will want to make a note of when checking out the competition is what makes your art stand out from the rest. In fact, these are what help Etsy shoppers find your products. Because of this experience, I refuse to ship original art internationally unless it is through Etsy. If you ship internationally, this is HUGE. Special thanks to Catherine Jeltes for sharing her insights into selling art on Etsy. Buyers love the complete uniqueness of the art of individual sellers rather than the cookie-cutter designs that are sold in local supermarkets and department stores. Consider researching your materials, how you want to print and ship your items (yourself or with a print-on-demand company), and consider how many listing fees youll be paying for. Conversely, you can avoid paying too much if you use a high-quality cotton duck canvas that weighs between 12-15 ounces. Do your research and understand your market and competitors. A transaction fee of 5% is charged. What Are the Most Effective Ways to Sell Art Online? How To Remove Paint Off Kitchen Cabinets With Alcohol? The service is free. You will be charged $35 shipping fees in addition to the $15.00 product price. Save my name, email, and website in this browser for the next time I comment. As we will discuss later in this article, the key ingredients to a successful Etsy art shop are marketing, your best artwork, flexibility with printing, and a professional attitude. Learn more tricks like this and you'll quickly become a top Etsy seller! Professional Packaging and Customer Service, Etsy owners who sell large or fragile paintings and prints, After that, there is a huge market for jewelry, Your Humming Bird 57 Print is a bestseller on your store and, Your total fees for listing, transaction, and payment processing. As you start to type in a keyword, you may notice that Etsy will suggest keywords. Many dedicated artists have done really well for themselves and have even been able to quit their day jobs to sell their products on Etsy. For example, if a customer isnt sure whether or not your product is a print of the original or the real deal, youre doing it wrong. You will have no say in these changes. 
Their shop has a five-star rating, and they have been members since 2013! You can find your own niche on Etsy, too. Lets say you sell prints of your own watercolor art: This is great news to some artists, as they almost double the cost of what it takes to make and ship their prints. To learn more about Catherines art, please check out herabstract flower art prints & paintings! Many successful Etsy shops are vintage or clothing shops with their own unique brand. Some successful sellers on Etsy charge between $500 and $1000 per month for their items. They usually offer a reasonable rate and can ship basic prints on paper or canvas. Selling art online can take a lot of work. Keep in mind that having social media accounts for your brand can help people trust you more and feel more confident when purchasing from your Etsy shop. Helping aspiring artists progress their skills and find their voice is one of my passions, and I'm here to help you. Paints made of acrylic have come a long way, and they are as valuable as oil paintings today. Etsy has Shipsurance integrated directly into their platform. Check out my FREE Patreon-exclusive tutorial and class samples. How to Be Successful on Etsy | A Guide for T-Shirt Sellers, Personalize Your Etsy Shop - Cover Photos and Banners. 4 Tips for Designing a Creative Studio Space at Home, Our eBook 10 Essential Steps to Selling Art Online, 7 YouTube Art Channels that EVERY Artist will Enjoy, 5 Simple Tips for Painting Ocean Waves & Water, Our Drawing Guide How to Draw EXACTLY What You See, Nostalgic, Color-soaked Paintings by Simon Miller, Gorgeous, Expressive Landscape Paintings by Sarah Jane Brown, Hand-etched Drypoint and Watercolor Prints by Richard Spare, Unleash your Creativity (Draw Anywhere!) The same principle is applied to Etsy sales and the products that you post. Now however, that same sale will cost a fee of $37.50 (5% of $750). If youre a great artist looking to make money off your work but arent sure how to sell art online, Etsy is a great option! Paintings well on Etsy? ? Keep learning how to best use the platform, keep on improving what you sell and always remember to keep sharing your products. If your price is a little higher than your competitors, its time to pick the absolute BEST photo version of your painting or print that you have make them forget the price! If I search all those terms at once on the Etsy site (separated by commas), I will find hundreds of watercolor fox prints but Etsy buyers will only skim through the first 30-50 options. Not because they're not inspiring or creative, but because they lack an understanding on how to. It seems like a lot, but these are the basics for a great small business, and those five-star ratings will make it all worth it! Heres How to Take the Best Pet Reference Photos, How to Successfully Submit Your Art to CallForEntry.org A Curators Perspective. If your description is lacking in any way, customers will go look elsewhere. However, the cost of printing and shipping varies wildly depending on what site you use or if you do it from home. If youre serious about making money selling art on Etsy, you will need to garner a following quickly and then maintain it through constant communication. painting valentines valentine hearts paintings acrylic canvas Should You Sell Your Art on Etsy? However, there are many brand-new creators and artists who dont have a preexisting following online. How to Make a T-Shirt Design From Scratch, Top 10 Best Ecommerce Platforms: Discover the One for You, Where to Start an Online Store: Marketplace vs eCommerce, How to Pull off a Website Redesign: A Step-by-Step Guide, Dos & Donts for Your Pride Marketing Campaign, Instagram Trends: Tops 10 Instagram Trends that Will Conquer 2022. This is combined with an equally strong interest in contemporary art from the Asian diasporas, alongside the issues of identity, transmigration and global relations. Once you have a supportive fan-base who are buying from you, consider creating an email list and adding people to it. Acrylic Paint is a Popular Choice Among Artists Although there is still some snobbery surrounding the use of acrylic paint, more and more artists are using it on a daily basis. The average price of a painting in the $100-$100 range is half that of the $50-$100 range, with most receiving fewer than 1,000 reviews. Anyone can Learn to Draw 
It's important to state policies clearly. How Much Does Etsy Make On Average? Color Wheel & Theory, Mixing Neutral Colors Whats a Good Online Art Gallery Now That Vango is Gone? When creating your item listings on Etsy, dont ignore the tags and keywords! Websites Selling Art Online You will find jewelry and craft supplies here. Comprehensive List of Best T-Shirt Design Makers. We would love to hear your thoughts! Artist Websites 101 Think of investing a small amount in targeted campaigns via Facebook and Etsy's own promoted listings and testing out different strategies. The first thing a customer is going to look for is the photo of a piece of art or design on Etsy. Thanks to insuring my shipment with Shipsurance, everything went smoothly. Often you can use metrics like Promoted Tweets or promote your shops Facebook page for a monthly or by-click fee. . This is especially important to note because. Why Artists should Blog, Start typing to see results or hit ESC to close. However, when shipping your original paintings, you will most likely have to do it yourself. Because of their unique design, gorgeous watercolor work, and clever marketing, The Colorful Cathas done well for itself as a famous Etsy art creator and seller. Consider these tactics that professional Etsy artists use every day: Artists will utilize relevant, Search Engine Optimized terms and phrases to get their art at the top of your search result. As you can see, there are pros and cons to selling art on Etsy. Having a good camera and lighting is essential. It is possible to sell your artwork online with Etsy if you are looking to start. Thanks 4 very informative info am definitely wanting to sell online with Etsy my Instagram is Haddonavryl I would love to start now. Brittney is a writer, curator and contemporary art gallerist. When you get a sale, the money is transferred to you immediately, as opposed to other markets like eBay. You can join groups related to your products on different social media platforms in order to spread the word about your art. For various reasons, some pros don't like to use them, of course. . Free Artist Websites Trial I added 60 cents. Need a Better Way to Take Photos of Your Art? 
Unsubscribe here atanytime. and you may prefer to sell through PayPal instead. Art Websites Comparison In 2018, Etsy raised their fees from 3.5% of the sale price to 5%AND started applying that fee to the items shipping charge as well. A 5% transaction fee is deducted from the sale price (including the shipping price) when an item sells. How do you make money selling art on Etsy? Word of mouth is one of the best ways to advertise because customers trust other customers and their opinions. Dont ignore these either! This means that if your painting is listed at $24.00, you may only see a small part of that as a profit. Below are some tips to help you start selling your art on Etsy. Hello, Avryl! As such, a portion of your time will always be spent learning and adapting to changes, from how your shop looks to how to navigate your seller dashboard, to changes with how your finances are organized. Whether you want to sell paintings on Etsy or are a photographer looking for a new market for your prints, Etsy might be the perfect answer to your selling woes. Now that you have a better idea of how to successfully sell art on Etsy, what are you waiting for? Plan a Series of Paintings *, Best Print-on-Demand Websites: The Definitive Guide, 5 Best Blank Wholesale T-Shirts Distributors of 2022. Writing Artist Statements Marketplaces like Etsy offer artists the opportunity to sell their art to buyers all over the world with just a few clicks. Save my name, email, and website in this browser for the next time I comment. Art prints and original paintings are some of the top sellers on Etsy.com. An ad is published to the marketplace for $20. Payment fee from Etsy: 25 cents plus 3% of $20 = 0. Etsy Ads algorithm will determine what the best way to get your products seen while also reaching for that daily cap is. While that may make it sound like a difficult endeavor, it really isnt! ? A transaction fee of 5% of $20 (including shipping) equals $1 on Etsy. If you are selling smaller-sized artwork, consistent in size and weight (think prints, photographs, etc) this practice may work well for you. Your email address will not be published. Among the most popular items on Etsy are art prints and original paintings. The Best Art Blogs Online Hi, there! Founded in 2005, Etsy has made many changes in the interest of growing their businessbut recent changes have caused some artists to re-evaluate their use of the popular online platform. Your brand does include visual elements like your logo, product packaging, and the items you sell, but it goes beyond just aesthetics.
Required fields are marked *. Thanks for popping by and for the tip. cookie policy[cookie_settings], Nikon D800 Digital SLR Camera Body (36.3 M/P), Sony Cyber-Shot DSC-RX100 V Digital Camera (20.1 M/P), 2000px for the shortest side and a resolution of 72DPI, Ultimate Email Marketing Guide for Selling Art Online, How to Build an Email List from Scratch Fast, How to Create a Social Media Marketing Plan Sell Art Online, How to Create a Social Media Marketing Calendar, How to Price Art Ultimate Art Pricing Guide, 7 Best Printers For Printing Fine Art Prints, How To Sell Art Prints On Etsy With Printful, Selling Digital Art On Etsy Complete Guide, Home business costs (internet, electricity, etc. Many creators will spend what they can afford to hire or get help from sites that specialize in marketing and online advertisements. If you dont have those team members, you will have to learn how to do this effectively yourself. In short, if you sell a lot of art, or larger-format artwork, those extra Etsy fees can add up quickly. Lindsay Ellis 5/5. This isnt meant in a mean-spirited way, but taking a look at your competitors shops can give you a lot of useful information. Wish you a lovely day! Here are some things to consider before addingor keepingEtsy as one of your art sales platform: Etsy makes changes to their platform ALL. Continue working hard and, overtime, you'll see success. :). In Etsy, watercolor paintings of pets and animals in the sub $50 price range with an average size of 8*10 inches tend to sell best. . All rights reserved. Some of the most popular Esty shops and sold products are art, paintings, digital designs, and on-demand-prints. The customer wants to get an idea instantly of what they would be paying for. Etsy should be at the top of any list of sites for selling artwork. To prevent high shipping costs, consider working with a Print-on-Demand site to help you print and ship items quickly to customers. Its easy to see why this doesnt work. The next successful ones are art prints, paintings, and graphic design. Wacom Graphire Review This can mean having incredible customer service or using eco-friendly packaging the aligns with your brands values. The norm, however, is not always like this. For example, a painting with a sale price of $130 will trigger that notification if the seller sets the shipping price higher than $10.25. painting pot flowers karlagerard 2009 karla 24x12 folk acrylic abstract auction gerard This gives the customer an idea of how the image would feel in their home. In fact, most people will check a brands social media accounts before deciding to follow through with their purchase. The Ultimate Ecommerce Holiday Calendar for Hustlers! Etsy does not automatically promote your art, nor does it make any one shop a priority unless you pay well for it. If youre considering becoming an Etsy artist, there is a lot of information you need to know. To run a successful Etsy shop, you will first have to know who your competition is. How to Judge Art Another thing you will want to make a note of when checking out the competition is what makes your art stand out from the rest. In fact, these are what help Etsy shoppers find your products. Because of this experience, I refuse to ship original art internationally unless it is through Etsy. If you ship internationally, this is HUGE. Special thanks to Catherine Jeltes for sharing her insights into selling art on Etsy. Buyers love the complete uniqueness of the art of individual sellers rather than the cookie-cutter designs that are sold in local supermarkets and department stores. Consider researching your materials, how you want to print and ship your items (yourself or with a print-on-demand company), and consider how many listing fees youll be paying for. Conversely, you can avoid paying too much if you use a high-quality cotton duck canvas that weighs between 12-15 ounces. Do your research and understand your market and competitors. A transaction fee of 5% is charged. What Are the Most Effective Ways to Sell Art Online? How To Remove Paint Off Kitchen Cabinets With Alcohol? The service is free. You will be charged $35 shipping fees in addition to the $15.00 product price. Save my name, email, and website in this browser for the next time I comment. As we will discuss later in this article, the key ingredients to a successful Etsy art shop are marketing, your best artwork, flexibility with printing, and a professional attitude. Learn more tricks like this and you'll quickly become a top Etsy seller! Professional Packaging and Customer Service, Etsy owners who sell large or fragile paintings and prints, After that, there is a huge market for jewelry, Your Humming Bird 57 Print is a bestseller on your store and, Your total fees for listing, transaction, and payment processing. As you start to type in a keyword, you may notice that Etsy will suggest keywords. Many dedicated artists have done really well for themselves and have even been able to quit their day jobs to sell their products on Etsy. For example, if a customer isnt sure whether or not your product is a print of the original or the real deal, youre doing it wrong. You will have no say in these changes. Their shop has a five-star rating, and they have been members since 2013! You can find your own niche on Etsy, too. Lets say you sell prints of your own watercolor art: This is great news to some artists, as they almost double the cost of what it takes to make and ship their prints. To learn more about Catherines art, please check out herabstract flower art prints & paintings! Many successful Etsy shops are vintage or clothing shops with their own unique brand. Some successful sellers on Etsy charge between $500 and $1000 per month for their items. They usually offer a reasonable rate and can ship basic prints on paper or canvas. Selling art online can take a lot of work. Keep in mind that having social media accounts for your brand can help people trust you more and feel more confident when purchasing from your Etsy shop. Helping aspiring artists progress their skills and find their voice is one of my passions, and I'm here to help you. Paints made of acrylic have come a long way, and they are as valuable as oil paintings today. Etsy has Shipsurance integrated directly into their platform. Check out my FREE Patreon-exclusive tutorial and class samples. How to Be Successful on Etsy | A Guide for T-Shirt Sellers, Personalize Your Etsy Shop - Cover Photos and Banners. 4 Tips for Designing a Creative Studio Space at Home, Our eBook 10 Essential Steps to Selling Art Online, 7 YouTube Art Channels that EVERY Artist will Enjoy, 5 Simple Tips for Painting Ocean Waves & Water, Our Drawing Guide How to Draw EXACTLY What You See, Nostalgic, Color-soaked Paintings by Simon Miller, Gorgeous, Expressive Landscape Paintings by Sarah Jane Brown, Hand-etched Drypoint and Watercolor Prints by Richard Spare, Unleash your Creativity (Draw Anywhere!) The same principle is applied to Etsy sales and the products that you post. Now however, that same sale will cost a fee of $37.50 (5% of $750). If youre a great artist looking to make money off your work but arent sure how to sell art online, Etsy is a great option! Paintings well on Etsy? ? Keep learning how to best use the platform, keep on improving what you sell and always remember to keep sharing your products. If your price is a little higher than your competitors, its time to pick the absolute BEST photo version of your painting or print that you have make them forget the price! If I search all those terms at once on the Etsy site (separated by commas), I will find hundreds of watercolor fox prints but Etsy buyers will only skim through the first 30-50 options. Not because they're not inspiring or creative, but because they lack an understanding on how to. It seems like a lot, but these are the basics for a great small business, and those five-star ratings will make it all worth it! Heres How to Take the Best Pet Reference Photos, How to Successfully Submit Your Art to CallForEntry.org A Curators Perspective. If your description is lacking in any way, customers will go look elsewhere. However, the cost of printing and shipping varies wildly depending on what site you use or if you do it from home. If youre serious about making money selling art on Etsy, you will need to garner a following quickly and then maintain it through constant communication. painting valentines valentine hearts paintings acrylic canvas Should You Sell Your Art on Etsy? However, there are many brand-new creators and artists who dont have a preexisting following online. How to Make a T-Shirt Design From Scratch, Top 10 Best Ecommerce Platforms: Discover the One for You, Where to Start an Online Store: Marketplace vs eCommerce, How to Pull off a Website Redesign: A Step-by-Step Guide, Dos & Donts for Your Pride Marketing Campaign, Instagram Trends: Tops 10 Instagram Trends that Will Conquer 2022. This is combined with an equally strong interest in contemporary art from the Asian diasporas, alongside the issues of identity, transmigration and global relations. Once you have a supportive fan-base who are buying from you, consider creating an email list and adding people to it. Acrylic Paint is a Popular Choice Among Artists Although there is still some snobbery surrounding the use of acrylic paint, more and more artists are using it on a daily basis. The average price of a painting in the $100-$100 range is half that of the $50-$100 range, with most receiving fewer than 1,000 reviews. Anyone can Learn to Draw 
It's important to state policies clearly. How Much Does Etsy Make On Average? Color Wheel & Theory, Mixing Neutral Colors Whats a Good Online Art Gallery Now That Vango is Gone? When creating your item listings on Etsy, dont ignore the tags and keywords! Websites Selling Art Online You will find jewelry and craft supplies here. Comprehensive List of Best T-Shirt Design Makers. We would love to hear your thoughts! Artist Websites 101 Think of investing a small amount in targeted campaigns via Facebook and Etsy's own promoted listings and testing out different strategies. The first thing a customer is going to look for is the photo of a piece of art or design on Etsy. Thanks to insuring my shipment with Shipsurance, everything went smoothly. Often you can use metrics like Promoted Tweets or promote your shops Facebook page for a monthly or by-click fee. . This is especially important to note because. Why Artists should Blog, Start typing to see results or hit ESC to close. However, when shipping your original paintings, you will most likely have to do it yourself. Because of their unique design, gorgeous watercolor work, and clever marketing, The Colorful Cathas done well for itself as a famous Etsy art creator and seller. Consider these tactics that professional Etsy artists use every day: Artists will utilize relevant, Search Engine Optimized terms and phrases to get their art at the top of your search result. As you can see, there are pros and cons to selling art on Etsy. Having a good camera and lighting is essential. It is possible to sell your artwork online with Etsy if you are looking to start. Thanks 4 very informative info am definitely wanting to sell online with Etsy my Instagram is Haddonavryl I would love to start now. Brittney is a writer, curator and contemporary art gallerist. When you get a sale, the money is transferred to you immediately, as opposed to other markets like eBay. You can join groups related to your products on different social media platforms in order to spread the word about your art. For various reasons, some pros don't like to use them, of course. . Free Artist Websites Trial I added 60 cents. Need a Better Way to Take Photos of Your Art? Unsubscribe here atanytime. and you may prefer to sell through PayPal instead. Art Websites Comparison In 2018, Etsy raised their fees from 3.5% of the sale price to 5%AND started applying that fee to the items shipping charge as well. A 5% transaction fee is deducted from the sale price (including the shipping price) when an item sells. How do you make money selling art on Etsy? Word of mouth is one of the best ways to advertise because customers trust other customers and their opinions. Dont ignore these either! This means that if your painting is listed at $24.00, you may only see a small part of that as a profit. Below are some tips to help you start selling your art on Etsy. Hello, Avryl! As such, a portion of your time will always be spent learning and adapting to changes, from how your shop looks to how to navigate your seller dashboard, to changes with how your finances are organized. Whether you want to sell paintings on Etsy or are a photographer looking for a new market for your prints, Etsy might be the perfect answer to your selling woes. Now that you have a better idea of how to successfully sell art on Etsy, what are you waiting for? Plan a Series of Paintings *, Best Print-on-Demand Websites: The Definitive Guide, 5 Best Blank Wholesale T-Shirts Distributors of 2022. Writing Artist Statements Marketplaces like Etsy offer artists the opportunity to sell their art to buyers all over the world with just a few clicks. Save my name, email, and website in this browser for the next time I comment. Art prints and original paintings are some of the top sellers on Etsy.com. An ad is published to the marketplace for $20. Payment fee from Etsy: 25 cents plus 3% of $20 = 0. Etsy Ads algorithm will determine what the best way to get your products seen while also reaching for that daily cap is. While that may make it sound like a difficult endeavor, it really isnt! ? A transaction fee of 5% of $20 (including shipping) equals $1 on Etsy. If you are selling smaller-sized artwork, consistent in size and weight (think prints, photographs, etc) this practice may work well for you. Your email address will not be published. Among the most popular items on Etsy are art prints and original paintings. The Best Art Blogs Online Hi, there! Founded in 2005, Etsy has made many changes in the interest of growing their businessbut recent changes have caused some artists to re-evaluate their use of the popular online platform. Your brand does include visual elements like your logo, product packaging, and the items you sell, but it goes beyond just aesthetics.