Via @fleuropean. WordStream by LOCALiQ is your go-to source for data and insights in the world of digital marketing. Using the rule of thirds works with this natural way of viewing an image rather than working against it.. Each product photo file name must follow this template: product identifier (e.g., UPC) followed by a period and the appropriate file extension (e.g., .jpg). Since product photography backdrops differ in size, materials, and prices, Ive tried to find suitable options to satisfy all photographers needs. live plants. Heres five more actionable product photographytips. You cannot add other products or objects to the photo. you can use them time and time again without having to worry about wrinkles or damage. Although some people can simply read a couple bullet points and create accurate mental images in their own heads, many others need visual guides to help them absorb information. go green! A white background without light doesnt appear white in the photo, it appears grey, says Tony Northrup in an article for the Digital Photography School. The background should be white. Light gray tends not to interfere with the showcasing of the apparel. dried florals. you read that right: wallpaper and wrapping paper. minimal up-front investment with massive returns on the creative deliverables! you typically might also have fewer color and pattern options than you might with other backdrops (i.e. you can save money by buying stems or plants in bulk and do the arranging & styling on set. budget. ice. Easily build great-looking, effective ads without a designer. can damage or tear easily. Tripods are essentially stands that stabilize your camera from your shaky hand. When youre newer to the product photography field, you may still be getting an eye for background colors and how they affect your product image. but its another thing entirely to try to bring the beach into your photoshoot space. and what mood your brand is trying to communicate. the good news is that you might even be able to use items that are just lying around the house/office. Required fields are marked *. Whether you are using a fancier DSLR or a simple iPhone, there are many tripods on the market in varying price ranges for every type of camera out there. Look up your favorite womens clothing brands on Instagram and reflect on what you love about their product photos. Plus, it will help give you options when it is time to edit, and you wont be left thinking, Should we re-do this one completely?. Lets start with product photography lighting. good. still not sure which one is best for your business? Proin congue erat id tempor condimentum. Also, if the website background color is white, the gray backgrounds of the clothing images will be more easily distinguishable from the white background of the web page. When I use newspapers as a product photography backdrop, I try to find something to match the story I want to tell in a picture. For example, if the target audience of the product is ladies, using delicately folded silk or lace will help highlight the jewelry in the best way, while leather is more suited for the male customers. The monochromatic color scheme and simple background really highlight the product can you create something similar with your own products? Across all the consumers who search for dinner plates, very few have the exact same idea of the plate theyre looking for. There are also some trends currently using bright colors that will likely evolve over time, thus aging your image. If you think you can throw together some sloppy product photographs and work your magic on them in Photoshop, think again. I always recommend erring on the side of light when it comes to props: keep them simple, aligned with the color scheme, and relevant to the scene or your product. However, there are also a few further tips to keep in mind, such as: Now youre ready to choose your background color to make your product photography stand out and impress your clients! Many of you sell several products within the same product category. you can convey that sense of crispness of ice. If you need to change the background or completely crop something out, this is a problem. To ensure that even the most visual learners get a complete idea of what your product has to offer, take the time to snap photos of each important detail. it ultimately comes down to your brand and your products. Get ready to improve your reach, results, and ROIfast. vinyl backdrops do require a bit more investment than paper backdrops. Have you ever stayed up late, half-awake, to write a paper and thought, I can just edit this in the morning. Then, once the morning arrives, you have to start the entire assignment over, because your first draft is so sloppy that its taking more time to edit than it would to just scrap it. It means keeping a part of the frame out of focus to make it blurred, thus drawing attention to the foreground. You cannot submit a photo larger than 64 megapixels or scale up an photo. Since foam boards are available in different colors, you can easily find a suitable option to complement the composition. On the other hand, if your product is primarily used indoors (e.g., cookware), features small details (e.g., artwork), or is being sold on Amazon and Google Shopping, then artificial product photography lighting is preferable. it all comes together to help tell your brand story. Besides, such jewelry photography props are very budget-friendly, as you can find suitable stones, just walking along the road. this will result in the background being completely blurred. itll have a scroll-freezing effect no matter which way you go. If you like such an effect and want to use it as a product photo backdrop, you need to have a proper lens for product photography and will need the widest aperture possible for a shallower depth of field. Your products should be the focal point of the image. That way, your product photo appeals to a wider array of personal tastes. you can go wild - or subtle. A white background is the most universally useful background color for product photography for several reasons: In some cases, you may have more success with a different background color. ice melts. Go on Amazon and get one for your camera. if(typeof ez_ad_units!='undefined'){ez_ad_units.push([[468,60],'skylinefba_com-large-leaderboard-2','ezslot_6',123,'0','0'])};if(typeof __ez_fad_position!='undefined'){__ez_fad_position('div-gpt-ad-skylinefba_com-large-leaderboard-2-0')};Most product-only images use a solid white background, and website designers know this and design around it. Sometimes Ill have an idea in my head as to which angle will work well, and Ill be surprised to find that what I expected to chose would be the complete opposite. But why should you listen to me? Luckily knowing a few basics and building a simple studio setup can help you get over your intimidation of light. In the photo above, a shooter created a circular pattern and placed a ring in the center. To help you make the most of your images, Ive compiled the list of creative and classical product photography backdrops you can try for your food, shoes, cosmetics, and clothes. layering them. Using liquid to create splashes is another tried and tested idea for product photography backdrops. The photo must be professional and pertinent to the product thats being sold. theres no end to the creative variations of foam board out there. Remember to boost the shadow areas while editing the photos, so that your product is sharp and clear. there are no hard & fast rules about which backgrounds are the best. tiles good for flat lays and vertical backdrops but can be cumbersome otherwise. Powder imprints are a perfect fit for makeup product photography. Margot is a content marketing specialist at WordStream and nutrition graduate student at Framingham State. Remember, the main focus of each product photograph should be the product. Fashion is frequently photographed with a gray background. For example, those of you who sell dinner plates probably sell more than just one plate in particular. fog machines are super easy to come by. Please read our Comment Policy before commenting. This product photographytip is primarily geared towards those of you who sell stuffwith features that cant be fully explained through standard photos. Your submission has been received! this might not be the ideal backdrop for you if you plan on moving it around from shoot to shoot. Lifestyle product photography and photographing products against contextual backgrounds help the potential customer visualize a product as their own; it makes the product far more desirable. white backgrounds have become the industry standard (thanks largely to Bezos and the Walmart fam). A white background doesnt have to stay whitelearning how to manipulate your shots to make the white background shift in tone adds flexibility to your shots. there are two primary types of finishes you can get: matte and gloss. As such, in the pursuit of your goal to drive clicks from interested consumers, its wise for you to show off the range of your products. theyre not really that flexible and theyre heavy to lug around if your shoots are at different locations. theyre thick and durable. probably wouldnt work well for an outdoor shoot in the middle of summer. it wont necessarily conform to the shape of your background. Its wild how far camera phones have come. This idea may take you several attempts, but the final result is worth the trouble. the choice is yours. A woods backdrop is available in different forms doors, furniture, walls, floor, etc. That way, nothing is left to the (often inaccurate) imagination. Your object should be placed at a distance of 6 feet from it. Tile backdrops are excellent for tabletop photography, and they are available in different colors, shapes, sizes, and textures, so you can find something suitable to match your product. As such, any consumer who previously didnt know what differentiates memory foam mattresses from standard mattresses now understands. Non-apparel product photos must be at least 100 x 100 pixels in size. stone and sand backdrops are easily accessible and budget-friendly. Get inspired by the product photography ideas below to create your own irresistible product images. oriental. you should make sure you get the right sheen. it can be expensive to get the appropriate camera lens if you dont already have one. ForGoogle Shopping ads, this white background isnt a requirement, exactly, but its a strongly encouraged best practice. You can experiment with other colors if you have the time and desire to, but its best to stick with very light-colored backgrounds if you stray from plain white. and in all sorts of textures and patterns. For instance, imagine youre operating a local womens boutique. have a question about how soona works? spoiler alert you dont need to invest a lot of money to get great product photos. If youre only planning on putting your product up on your own site or social media pages, you can experiment a little and see which background color you like best. large sections are difficult to wrangle and require extra mounting equipment (i.e. Take a look at their product photography and ask yourself how a similar shot or technique could work for your products. If your boss has requested some high-quality product photographs to promote your business or to use in online advertising, do not break out in a panicked sweat! Apparel product photos must be at least 250 x 250 pixels in size. and even shrubs & trees. natural backdrops like stone and sand can provide grit and depth to your product photos. or would you like a few visual accessories to accompany it? matte. Using a tripod will ensure a reduction of blur, which is critical if you want your product photographs to look professional and high-quality. And they are not necessarily expensive or difficult to use! backdrops range in cost from free ninety-nine up to Kardashian-level investments. Freeze the motion why dropping the product in liquid, like milk or water. No problem. 14 Product Photography Tips to Make You Look Like a Pro, 11 Reasons Your Google Ads Arent Showing, 21 Facebook Advertising Tips to Try Right Now, 120 of the Best Marketing Words and Phrases, 15 Insanely Effective Sales Promotion Examples, The Comprehensive Guide to Online Advertising Costs, The Last Guide to Account Structure Youll Ever Need, 120 Best Words and Phrases for Marketing with Emotion, The Most Popular Keywords in 100+ Industries, 9 Things We Learned from Analyzing 600+ Google Ads, Always-Updated Online Advertising Benchmarks, insights released by Facebook in February 2019. these natural elements are versatile and easy to handle - which makes them perfect for your next product shoot. Its a great idea for those on a budget. wrinkles. Prism photography can help you add creative rainbow effects, reflections to your cosmetics shots. Some really cool composites have been made with creative backgrounds where each piece was designed to work with each other. Still, shooters often face difficulties trying to get an ideal gradient. here are 12 different product photography background options - including several budget-friendly & DIY options. its time that you considered less conventional backdrop options like stone and sand. all you need is the right lens to make sure you set your f-stop correctly. so its not a burden to replace if it gets damaged - or you want to switch up the look with something new! According to insights released by Facebook in February 2019, 83% of Instagram users say the platform helps them discover new products and services. There are two options for product photography lighting: studio lighting and natural lighting. Shooting against such a background helps the entire picture acquire a homey mood while painting the wood in black can help convey the atmosphere of luxury, and mystery.