Discover the best email marketing practices for your industry. Thank you! . Keep reading for 150 examples to get your creative juices flowing! Now Dominos can deliver to over 150,000 Dominos Hotspots. , Poll Results and Thank You Bonuses! . Groove HQ uses this little trick well to make opening emails about their latest blog posts more desirable: Formula:[Number] Lessons [I/We] Learned by [Action You Took], Example:7 Lessons I Learned Doubling Sumos Blog Traffic From 100,000 To 200,000 Visitors In One Month, Formula:How [Type Of Person] did [Action They Took], Example:How 35 influencers grew their sites from 0-10K visitors. You're excited to share it with all your subscribers. How to sell digital downloads If youre not following up, youre missing out on huge opportunities to grow your business.[*]. X Lesser-Known Ways to Improve Your [X], Name, X% of [compelling stat from or relevant to your content]. Send perfectly-timed and targeted emails automatically. Your support means so much to us. Personal subject lines can also mean reaching out to your audience in a friendly way. Copy it from their website, then paste into your email builder. The result is a more targeted message and, in theory, more email opens. Onnit used this subject line formula in a recent campaign: Formula:The Problem With [Insert Problem], Example:The problem with your Pinterest marketing strategy, Formula:[Event Name] [Reason for Messaging], Example:Let me show you how to get video testimonials from customers for $10. . Preheader text adds value and also looks cleaner in the inbox. Free Of Charge. [Tips if youre stuck!]. Thanks for signing up. Name, looks like you left some stuff in your cart. Younger demographics love emojis. Scrolling through inboxes, subscribers scan and take in three things without even opening an email: the sender name, subject line, and preview text. , The Spicer family needs your help, [name]! Drive traffic and engage visitors with an easy-to-build blog. It's the first line of text that appears next to the subject line. Heres an example of the Better Way subject line: Formula:The Real Reason [Target Market] [Attracted To Product/Topic], Example:The real reason Shopify store owners use Sumo, Example:The truth about Sumo.com discount codes. Send perfectly-timed and targeted email automatically. Have you ever noticed how Apple sells out of their newest products forcing most to wait? Thats just a fact. Heres how to grow your ecommerce business. Were on the edge of our seats over here! But youre going to need more than 10 killer subject lines totake your email marketing to the next level. You can't get more relevant that! On the other hand, line #2 lets the reader know exactly what to expect in the email. Here are 18 subject line formulas you can use in your sales emails: Formula:Last call: [Name Of Product] closes in [#] hours, Example:Last call: Sumo Pro Account closes in 3 hours. This is your last chance, Your Marketing Sucks: Why You Need to Think Local, Why Your 5-Year-Old Is More Digital Than Most CMOs, Pet Training Best Practices Need a Redo: Heres Why. Email marketing is one of the most personal forms of marketing communication. Repeat! Game-changing tips youll wish you knew sooner. Your subject line can help with this by picking up where you left off at the signup form or confirmation email. As these emails are usually triggered by customer actions, like making a purchase or signing up for your product, transactional emails have an open rate of eight times higher than normal emails.[*]. ), Cyber Week - Get your one-click finger ready, Sometimes you just need to vent (literally). . If a tree falls in a forest and no one is around to hear it, does it make a sound? , Resources for [company]take or leave! In fact, our data found that subject lines that insist on urgency perform much worse. They are emails like order confirmations, receipts, and billing reminders. Cash in. Be careful not to come across as overly promotional, spammy, or too good to be true. Important info (and fun stuff too). , Join me on the magic GDPR carpet ride (Okay, it's not magic, but I *do* have to send this email. To be truly relevant, you need to be specific and descriptive in your copy. , Sit back and let someone else do the cooking , Get up to 20% better email deliverability (and a handy checklist), Get more kitchen space with these easy fixes , Can you snack your way to better sleep? When you include location-specific language in the subject line, your readers will be curious about what is happening in their area. Re-engaging inactive contacts on a regular basis helps maintain the quality of your email list and saves you money in the long run. You can be, Controversial (just be careful with this one), Theres a lot to be said for minimalism. Easy peasy, right? Segmenting your contacts into sub-lists helps you send more relevant and targeted content to your subscribers. Look for a confirmation email shortly to complete your subscription. These tips should help with open rates, but retaining those readers? , The price dropped for something in your cart , Lemme Teleport You Back to Your Cart. Do you still want to receive news and updates from me? How can I boost open rates with a good email subject line? The preheader is your subject line's best friend. Dear {$name|default:\"Reader\"}, I\'ve never done this before. The trick is to give a directive without being too bossy. welcome, {$name|default:"new friend"}! Next, we have a list of personal and personalized email subject line examples. Join our referral program its free (and super easy). Thank you! Take the extra time to write subject lines that will pique your reader's interest. Clean and optimize email lists to improve deliverability. Perhaps it's because their expectations are clearly defined or it's easier for the brain to process. Join free online courses and get certified in our Academy. And yet sadly, a large percentage of them go unopened. Please read our Comment Policy before commenting. For this reason, making sure your subject line embodies your brands personality should be a top priority. Email, SMS, Facebook, Chat, CRM, and more, all-in-one platform to help you grow your business through building stronger customer relationships. 2010 - 2022 MailerLite. I got ANOTHER sweet clean FREEBIE for you! . Thanks for signing up. Startup Success Breakfast (Come hungry! Hi Kristen, enjoy this token of our appreciation. That said, cold emailing is a legit practice, especially for sales teams. Free Tacos in City Square , Youre Invited! Sometimes your readers need to be told what to do. Here are 18 formulas you can use for cold email subject lines: Formula:I Found You Through [Contact First Name] [Contact Last Name], Example:I Found You Through Mark Zuckerberg, Example:A better way to capture email subscribers who buy. Have great subject lines but still having trouble with your email open rates? Get your listing to rank higher and bring in (lots) more customers. Tribe used a variation of this subject line to promote a recent sale: Formula:[Time Left]: [Whats on offer] for [Discount], Example:48 hours left: 1 year of Beacon Unlimited for free. Get ready to improve your reach, results, and ROIfast. When reading through all these examples, its important to keep in mind that what works for one brand may not work for yours. iPhone cuts off subject lines after 35 characters but gives 140 characters of preheader. With smaller screens, you need to ensure your subject line fits within the allocated space. And the best part, email automation makes welcome messages like this a piece of cake. Remember, a great blog post title makes for a great subject line, so indicate the value of the content and quantify when possible to give the reader an idea of what to expect. Meet industry VIPs and learn from the best. To welcome new subscribers to your email list, you likely want to give them a friendly introduction to your business. Hold onto your seat, cross your legs, and wait for the laughs. Wheres the love? How do you compare to [competitor]? This formula and example lead to one of Sumos best-performing emails with an open rate of 57%. Justin Jackson used this subject line in a message to his email list: Example:Follow Up re: Mobile popup strategy, Formula:Awesome to Meet You at [Event/Place] [Date/Time], Example:Awesome to Meet You at SumoCon Last Week, Formula:Touching Base Regarding [Topic] [Date/Time], Example:Touching Base Regarding Our Pitch Yesterday, Example:Checking in on our one-page business plan, Example:One more thing about our ecommerce strategy, Formula:Hey, I [something bad that gets attention]. (Have You Registered?!). People are usually not as excited as you are about your email. SEO Webinar Limited Seats . Thanks for your purchase! Personalize these when you can, and do NOT use the words valued customers.. Explore the email essentials for a successful campaign. Share your #hashtag pics! These lines were chosen because they had exceptional open rates. If all your subject lines look like this, your emails will be more likely to end up in the spam folder. Time is of the essence and your users want to know whats what without having to think. Use a familiar name. How to start an online business in 2022 Hmm no posts last week? Back by popular demand: [Event Name] Round II! Buy NOW NOW NOW! Welcome! They work well because subscribers want to know the answer to a question, be it in the email or on your website. Dont turn your subject line into clickbait by saying limited time offer! when in reality youre just sending your monthly newsletter. It is possible to grow your business with cold emailsif you get them right. Grab your discount. Think carefully about how your business can help and provide value to your subscribers. Cupid Made Us Do It: Free Shipping For Everyone! Example:Idea to help get people referring friends to your business, Formula:[Name], meet [your new product/feature], Formula:[Name], just wanted to share this [content] with you, Example:Ash, just wanted to share this video on lowering cart abandons with you, Example:Will you reach your email list growth goal. First, they tell subscribers what they can expect to find in the body of the email. Describe the benefits of your email. Now that youve got some background on what makes a great email subject line, its time to share some examples! High-performing keywords: update, bulletin, issue, breaking, historical, engaging, spicy, sweet, cozy, mystery, secret, reveal, members, freebies, congrats, winners, giveaway, surveyand names of months (September, October, etc.). Formula:How Your [Data Point] compares to everyone elses, Example:How your email opt-in rate compares to everyone elses. You spend a lot of time crafting the perfect email, but if no one opens it, they will never know what they are missing. Last chance to score savings on game-time gear! 3 steps to get started. But most of your subscribers will read the subject line, even if unconsciously. Readers are savvy to click bait and will immediately mark your email as spam. You get it free in our new Sumo Marketing Book. I was right and thats not good for you, 2. LAST CHANCE! Make sure your readers recognize the senders name and want to open the email. Cold emailing and email marketing are two different things. While creative marketing helps to distinguish your brand and connect with your audience, there are times when simple (presumably boring) and direct subject lines are best. Integrate your e-store with email marketing to boost sales. I made you a 1-page framework to help. And the first step to getting them right? 2024 Ecommerce Trends: The Old & New, Tried & True. Based on an email marketing stats report by Litmus, the majority of your opens came from mobile devices and tablets.[*]. Read on to learn how to write good subject lines for email, including tips, templates, and real examples to get you started. Heres The Authority Figure email in action: Example:How we grew a site from 0 to 10k visitors in a month. Heres an example of this subject line from the Natural Resources Defense Council (NRDC): Formula:Save [Discount] [Items] This [Season]! (this is the, [Achieving goal] is easier than ever now with [your company name]. That is a full tweet! WordStream by LOCALiQ is your go-to source for data and insights in the world of digital marketing. Welcome To The Start Of A Beautiful Friendship . Example:Whats your calendar look like next Wed at 3 pm? Marketing attribution: Tips & Types, Which One is Right? The last guide to [topic] youll ever need. Including subscribers first names in your subject lines is a great way to catch their attention and make your email stand out from the rest. Check out our award-winning blog, free tools and other resources that make online advertising easy. Try subject lines that pose a question to pique curiosity. After all, they often contain important information. To make sure your email list sees the same version of the emoji(s) as you, its a good idea to run a test. Holidays are a good time to show another side of your brand by embracing a celebratory spirit. But turning your subscribers into paying customers is a tough trick for any marketer to master. Sold out in 30 min but wait, there is hope! It's good news! All of this is to say that email subject lines are worth spending some time on. Holiday sale! Example:Can I help increase your traffic from affiliates? Receipt (and a treat!) You got the email open benchmark, and the above email subject line formulas and examples will no doubt help you to improve your open rates. (Changes annually, usually in April or May). Extreme punctuation, multiple exclamation points and question marks, e.g., !!!??? Its confirmed: Our prices are lower than the temperature outsidecome on in! Youre now subscribed to [newsletter/product]. Welcome emails can welcome readers to your newsletter, customers to your business, students to your online course, and more. , Love PayPal? Heres the list: You might also be interested in writing a holiday customer greeting email. Now, you dont need to take these numbers as gospel. See designs for various occasions and industries. If someone is on your mailing list, theres a very good chance theyre interested in what youre selling. Sign up for our weekly email marketing newsletter and MailerLite updates. Welcome! , Struggling with a business decision? If youre looking for more holiday themed subject lines, youve come to the right place! For example, you can segment your audience by their favorite sports team. Download-Binge-Repeat: Last Chance Box Sets and a Fantasy Book Deal. Over half of your subscribers are viewing emails on mobile devices. Check out our other subject line content: This type of subject line is pretty self explanatory. Giving them clear direction and a strong call-to-action will actually help them take action. Surprise sale tomorrowup to 50% off! People feel a connection to their hometown. You need to clearly communicate something that the reader either really needs or wants. Do your best to minimize exclamation points or CAPS. Try thinking of welcome email subject lines as a quick follow-up to thank the new subscriber for joining your list. Cookie Settings, Anti-Spam,Privacy,User agreement, Legal Notice and Responsible Disclosure, Get monthly marketing tips and exclusive discounts straight to your inbox. The first two things people look at in their inbox are the subject line and the sender'sname. Open rate increases when the numbers are used in the subject line for campaigns sent since 2020-01 by US and Canada accounts (24.97% Open Rate with numbers, 23.34% without numbers). While it may seem like a small thing, even your subject line plays a role in building and maintaining your brand image. As the name suggests, they give the subject of whats to come. This means that when you do include time-sensitive words in your subject line, your readers know they MUST act. Alright, screw it, distro sale is 35% off and ends tonight! This chart shows open rates when using keywords associated with dates. You can also increase relevance by implementing automation triggers, which send people emails based on their behavior. Example:Proof that Sumos cart abandonment strategy works, Formula:Dont buy [Product Name] until you read this, Example:Dont buy Sumo for your Shopify store until you read this. Sometimes, its best to be direct and tell your audience what youve got to offer at the moment. *, Why Your Email Subject Line is So Important. . Thanks for coming out. Yup, I've got something FREE for you! Tailor your content to your readers interests and desires. Welcome to Day 1 of the 7 Days of Play Email Challenge - So Why Play Anyways?? Here are a few ways you can personalize your subject lines and make a stronger connection with your readers: Insert your reader's name into the email subject line. Your coupons not going to redeem itself, Your Gift Card is ExpiringHurry In! Whatever the reason, numbers and lists have been proven to work. Please come back! If you get the messaging right, they will open your email. (Your audience cant read the email content if they dont open it ). Playing to your audiences fear of missing out (FOMO) is a powerful subject line tactic. And 44% of salespeople give up after one attempt. All rights reserved. If you use them appropriately, they will help improve open rates. If a brand offers to make a consumers life easier in some way, it sends a strong and friendly message. More professionally-minded audiences might NOT respond well to emojis. Name, dont forget to complete your purchase! Questions drawthe reader into the conversation as a participant. Don't use phrases that sound too salesy or make promises you can't keep. Scarcity canboost open rates (and sales) massively. Use emojis to demonstrate your up-beat energy. In our Valentines Shop! This is especially important for mobile devices where the preheader is often more prominent than the subject line. Many factors affectaverage open rates, including how your subscribers joined your email list in the first place, and if youre sending an email to an extremely segmented part of your list. We'll share our guiding principles to writing effective subject lines and provide tips that will help you improve your open rates. And at some level, this makes sense. The rest come from the brains of the marketing experts at Sendinblue. Keep it fresh. If youre running a business, youll have to send cold emails. Sizzling Summer Releases and Hot Deals . Wait what? Increasing your website traffic got you down? Takeaway:Subscribers like updates, but not daily! Build email sequences quickly with these proven workflows. Example:Bob, are you the correct contact? When an email is sent from a familiar sender, opening rates increase by as much as 28%. Touching base re: gutter cleaning estimate, [Name] here, following up on your floor plan, Hi [Name], checking in since our last chat, Reaching out to you via [Referrers Name]. Thats up to you! We searched millions of emails to find effective email subject lines. Much of the deliverability best practices we discussed above can help you get higher open rates. Open to get your gift! Speaking of emails arriving in inboxes, nows a good time to discuss deliverability and subject lines. Madison, are you making these lawn care mistakes? It all depends on your brand personality, how you communicate with your audience, and how they view you. Youve spent hours crafting an EPIC piece of content, now you want people to read it. The email subject line and preheader should work together to build anticipation of your valuable content. Copy, customize, and cultivate cozy customer connections! In our next chapter, well cover everything you need to know about writing effective email content. , Dont think about saving. Formula:[Name], Id love to chat about [topic], Example:Dave, Id love to chat about ecommerce pricing. Before you write another blog post, read this, 8. ), Here's a little thank you present for sticking with me, Thanks for signing up! Instead of blasting out an email to your entire email list, you can increase relevance by segmenting your audience into smaller groups. For example, 'Jonas from MailerLite' works well because the reader will recognize the company and the name adds a personal touch. In a world of endless spam and email bots, personalizing your sender address breaks through the inbox clutter. This tactic is a reliable and sustainable way to engage your audience in the subject line. Sell ebooks, downloads, or whatever else will help subscribers. To help, weve put together a list of80 professional subject line formulas with examples categorized into the five most common emails we all send. Data from Mailchimp (since removed from their site) proves it: Where applicable, try to weave these words into some of your subject line formulas to inspire action from your subscribers. Celebrate with a getaway , Your 2022 bucket list, right this way , $1 a week: Save on insightful reporting. The subject line along with your preheader text compete with hundreds of other emails in your subscriber's inbox. Get The Knight's Reward at its special launch price! If possible, send the email from a real person. If something works, that doesn't mean you use it every time. , Only 2 more hoursthen the secrets out! Heres what he found: These are keywords used in subject lines that tend to repeat in well-performing campaigns. On a related note, you may also be interested in these thank you for your order messages and templates. Try writing something that captures your subscribers attention and sparks their curiosity. Here are some alternatives. inside. Overly promotional language, e.g., Flash sale! Paul, join my June 8 workshop for designers. If your brand is friendly, happy-go-lucky, and approachable, then your subject line should be that way too. For example, iPhone only allows 35 characters for a subject line, but displays about 140 characters of the preheader. For most businesses, theres no direct coloration between subject line length and open rates. So if youre not using your mailing list to promote your new content, youre missing out on a ton of traffic. Nice move! No matter what youre trying to achieve, and how great your finely tuned email copy may be, youll fail if the recipient doesnt open your email. [Quick poll so we can better serve you. Mention something specific you talked about. Your email recipients are more likely to click open if its the last chance to save on a certain item or if theres limited time to benefit from an offer. Check inside for a special giveaway! Use this email subject line to speak directly to your audience and show them exactly how your product will benefit them. There is some flexibility here, as different email clients have different display limits for subject lines. There is one last step that can make or break your campaignwriting a catchy email subject line for higher open rates. Personalize these emails to build stronger customer loyalty. They also flag the senders of this unsolicited content as unreliable or untrustworthy, meaning its less likely your future messages will reach inboxes. You dont care what is the subject line of the email you received from your mum, right? Thank you for sticking with me! Complete your registration for [product] inside. Will you reach your email list growth goal. Check out this subject line being used by Drift below: Check out a variation of this email from the UFC below: Formula:[Case Study] [Result of Case Study], Example:[Case Study] Kickstarter campaign makes $15k in 28 hours, Example:How to get 2,239 email subscribers in 117 days, Example:Tony Robbins School Of Marketing, Example:Do THIS if you want more website traffic, Example:The Sumo Email Marketing Newsletter #24, Example:10 experts share theirone EPIC roundup post, Formula:Avoid These [Number] [Topic] [Pitfalls/Mistakes], Example:Avoid these 10 call-to-action button mistakes. Can I help increase your traffic from affiliates? Can I help? Here are 23 subject line formulas you can use in your content promotion emails: Example:NEW: How Slack Generates 100,000,000 Website Visitors Per Month. Grow your audience and build stronger relationships. When you send emails to smaller portions of your list, you can get more specific based on that group's interests or needs. Tell subscribers what to expect in the email content. Formula:The most surprising [Product] features you arent using, Example:The most surprising Sumo features you arent using. Of course, you dont want to make anyone feel bad. Get points. You made it! For the people on your email list, the habit of reading the sender name and subject line consecutively contributes to how they view your business, i.e., your brand image. You've spent a lot of time crafting the perfect email. Takeaway:Subscribers dont like feeling rushed. Build stunning websites on your own and let your business shine. You can have the most personal subject line, but if the email is sent from a strange email address, your email will end up in the trash, or even worse marked as spam. . 13 email marketing trends you must know, 3. Select a template to get a head start on your design. My #1 Wall Street Journal Bestseller is Free Inside, Hi, and welcome to my tribe! Get 10% off and subscribe for updates on the spiciest software, tools, and resources to scale faster. Addressing your customers pain points in the subject line tells them youre here to help. Once you have defined segments of your email list, you can create different subject lines for each segment. Easily set up recurring payments to offer paid subscriptions. Here are 7 formulas to help you craft amazing transactional email subject lines. , By Invitation Only: Exclusive Rewards Inside! , You need to see this new eye treatment. Good, helpful emails that never even got a chance. Don't Miss These Events from Wildfire Marketing! Last but certainly not least, carefully crafted reengagement email subject lines are crucial to any effective email marketing strategy. 8 Ways to [Achieve Benefit]. Using time-sensitive words like urgent and important can result in much higher open rates. Sumo used this headline and received an INCREDIBLE 46% open rate when we announced ourname change from SumoMe to Sumo. (New customers almost always cost more than engaging inactive ones). Kristen is the Senior Managing Editor at WordStream, where she helps businesses to make sense of their online marketing and advertising. Earn up to $100 to spread the word! MailerLite's A/B Testing feature makes it easy for anyone to test subject lines. Dont be tempted to blow by this small yet important piece of content! This formula is used by Tim Ferriss when hes promoting his latest podcast episodes and blog posts: Hiten Shah used this subject line for his Product Habits email: Formula:The [Percentage] Rule Of [Topic], Example:The 80% rule of testing a business idea, Formula:The most interesting [Person] in the world, Example:The most interesting ecommerce entrepreneur in the world, Formula:Cant believe how much youll love this [product], Example:Cant believe how much youll love this List Builder app, Formula:Normally We [Do Something]. You Get It [New Way], Example:Normally we charge $500 for this advice. Engage your customers with customer appreciation emails, and not just on Customer Appreciation Day! Optimizing your subject lines is an important part of any effective email marketing strategy. No problem. . Most of these come from real brands marketing campaigns. Applehas mastered the scarcity principle, where the value rises when demand is greater than supply.