Survey course dealing with possible careers in marketing. COVID-19 | Title IX Compliance | Privacy Policy | Annual Security and Fire Safety Report | Employment Opportunities | Press Room | SARA This course is designed to teach students how to build and manage seamless brand experiences in an increasingly complex media environment. MKT404. Available for 0 credit hour during spring, summer and fall terms. Supply Chain and Operations Management B. S. Bus. The student will develop a set of critical skills so that she/he is better able to evaluate and find opportunity when presented with new technologies throughout their career. 1. 2. This course focuses on a significant emerging topic in the marketing field. })(window,document,'script','dataLayer','GTM-WMQ845'); (3) (MPT). One of Miami's oldest continuous study abroad programs, the Miami University John E. Dolibois Center (MUDEC) in Luxembourg offers students the opportunity to enroll in Miami classes taught by European-based and Ohio-based Miami faculty. A compact, friendly, commuter campus, Miami Hamilton offersbachelor's degrees, associate degrees, and beginning coursework for most four-year degrees. Career opportunities for marketing graduates include advertising and promotion managers, buyers or store managers, product planners, research directors, sports facility or team marketers, supply chain managers, e-commerce marketers, consultants, international marketers, as well as entrepreneurial endeavors or industrial or consumer sales. This course is designed to help students develop an understanding of the skills, processes, and concepts necessary to generate meaningful and actionable customer insights. 501 E. Spring St. Highwire Brand Studio is an interdisciplinary practicum conducted in partnership with the Graphic Design Department that develops branding programs for client companies in a wide variety of markets and industries. "paths" : { MKT632. Well be here to help every step of the way as you prepare for college admission, enrollment, and success.Miami Universitys Farmer School of Business is annually recognized as one of the nations best undergraduate business schools. Customize your education to do more, see more, be more. Available for 1 credit hour during summer terms only. MKT415. Leverage a mix of current readings and case analyses to bring cutting edge thinking and applications to life. This involves an analysis of world markets, their respective consumers and environments, and the marketing management required to meet the demands of constantly changing foreign markets.Prerequisite: MKT291. Nationally recognized as one of the most outstanding undergraduate institutions, Miami University is a public university located in Oxford, Ohio. MKT291. MKT645. Senior marketing majors have the opportunity to finish off their undergraduate education as part of the Marketing Strategy Practicum; Highwire Brand Studio; or Armstrong Interactive, the interactive media studies practicum. MKT418. (3). new Date().getTime(),event:'gtm.js'});var f=d.getElementsByTagName(s)[0], }); ACC = Accountancy BLS = Business Legal Studies BUS = Business Analysis CSE = Computer Science and Software Engineering ECO = Economics ENG = EnglishESP = Entrepreneurship FIN = Finance FYIC = First Year Integrated Core (BUS 101, BUS 102, ESP 103, BUS 104)GMP = Global Miami PlanISA = Information Systems and Analytics MGT = Management MKT = Marketing MTH = Mathematics. The course will be taught in three modules. Three competing, multi-disciplinary student teams work for a semester on an actual client's current brandings and marketing communications challenge. "baseUrl" : "/javascripts", Marketing to Organizations. MKT 292 is a pre-requisite to MKT 301. MKT340 is not available during winter term. The course provides an assessment of current efforts to pursue sustainability with a primary focus on the interaction of the marketing organization with the environment. MKT315. The modern global society is placing an increasing emphasis on marketing knowledge and related skills. Small class sizes, on-site child care, and flexible scheduling make Miami Hamilton attractive to students at all stages of life and career. Business, Marketing, and Entrepreneurship, Among Public Universities in the United States for Four-Year Graduation Rate, of 2018-2019 graduates who were employed or furthering their education by fall 2019, Miami's response to the coronavirus pandemic, CDC's coronavirus health and safety guidelines. Students must complete all requirements in order to graduate. Heavy reading, electronic and in-class discussions, and 'surfing' required. Introduces the nature and functions of marketing between businesses and business/government in terms of structure, buyer behavior, processes, supply chain management, information flows and the marketing mix.Prerequisite: MKT291. Professional Selling. (3). This is accomplished through extensive case analyses, creativity requirements, project-based courses, competitions, marketing simulations, inverted classrooms, innovative information delivery systems, and experiential learning. During the 2019-2020 academic year, Miami University - Oxford handed out 301 bachelor's degrees in marketing. Data Science and Statistics (Data Science) B. S. Data Science and Statistics (Stats Concentration) B. S. East Asian Languages and Culture: China Concentration B. East Asian Languages and Culture: Combined B. rankings for the best schools for marketing majors, Most Popular Bachelors Degree Colleges for Marketing, Most Focused Bachelors Degree Colleges for Marketing, Best Value Bachelors Degree Colleges for Marketing, BS in Business Administration - Marketing. Theory and practice of brand equity management in consumer and business-to-business environments. This sample plan is a supplement to your Degree Audit Report. Diversity courses may meet GMP Intercultural Perspectives. The connected nature of different social (and physical) relationships define a community of interest. Today's business environment demands marketing professionals to be nimble. MKT345. The course content has been specifically designed to focus on critical areas of the customers' experiences in and with organizations. Take a look at the following statistics related to the make-up of the marketing majors at Miami University - Oxford. Associate Lecturer and Chief Departmental Advisor. Strong strategic thinking skills are needed to effectively set goals, analyze the marketing and external environment, anticipate the unexpected, and develop long-range plans. This will include creating, executing and optimizing a campaign on a live advertising platform. How did you hear about us?RadioTVSocial MediaSearch EngineOutdoorSTU EmailOther EmailDirect MailCollege AdvisorOther, Select TermSummer(May) 2019Fall(August) 2019Spring(February) 2020. FSB students must select a thematic sequence outside the School of Business (ISA 2 is the only exception to this rule). "jquery-private" : { "jquery" : "jquery" }, All rights reserved. For information, contact the Department of Marketing, 3057 FSB, 513-529-3270. Available to Farmer School of Business (FSB) majors and minors. We engage students by changing the way they learn. Marketing refers to the set of activities for creating and delivering products and services that benefit an organization, its stakeholders, and society. In the process, we investigate the interaction between consumption and the physical environment. (3). Students will gain hands-on experience managing an actual digital marketing campaign for a real client. 2022 St Thomas University All Rights Reserved, Bachelor of Business Administration in Accounting, Bachelor of Business Administration in Finance, Bachelor of Business Administration in International Business, Bachelor of Business Administration in Management, Bachelor of Business Administration in Management / Cyber Security Management, Executive Doctor of Business Administration in Information Security, Forensic Accounting Graduate Business Certificate, Graduate Certificate in Cyber Security Management, Human Resource Management Graduate Business Certificate, International Business Graduate Business Certificate, JD/MS in Sports Administration and JD/MBA in Sports Administration, Management Accounting Graduate Business Certificate, Master of Business Administration (MBA) in Financial Management, Master of Business Administration in Accounting, Master of Business Administration in Data Analytics, Master of Business Administration in Cyber Security, Master of Business Administration in Human Resource Management, Master of Business Administration in International Business, Master of Business Administration in Management, Master of Business Administration in Sports Tourism, Sports Administration Graduate Certificate, Culinary, Tourism & Hospitality Management, BACHELOR OF BUSINESS ADMINISTRATION IN MARKETING, MASTER OF BUSINESS ADMINISTRATION IN MARKETING, ONLINE MASTER OF BUSINESS ADMINISTRATION IN MARKETING, MASTER OF SCIENCE IN MANAGEMENT / GLOBAL MARKETING, MARKETING GRADUATE BUSINESS CERTIFICATE. 'https://www.googletagmanager.com/gtm.js?id='+i+dl;f.parentNode.insertBefore(j,f); MKT 301 is recommended prior to or concurrent with MKT 325 & 335, Select two MKT Electives: MKT 412, 415, 425, 431, 435, 445 or MKT/IMS 419, Select one MKT Capstone: IMS 440, MKT 442, MKT 495. (3) (MPT). Inclusion on this website does not imply or represent a direct relationship with the company, school, or brand. The modern global society is placing an increasing emphasis on marketing knowledge and related skills. Nestled on 141 acres near I-75, Miami University Middletown offers bachelor's degrees, associate degrees, and beginning coursework for most four-year degrees. Over the course of the campaign, students will develop an understanding of online consumer behavior, real-time marketing, online brand building, and social media strategy. The course itself may take the form of a lecture, seminar, practicum, or individual study depending on the topic.Prerequisite: MKT291 or permission of instructor. }, Of the 301 students who graduated with a Bachelors in marketing from Miami University - Oxford in 2020, 44% were men and 56% were women. With a student body of nearly 19,000, Miami effectively combines a wide range of strong academic programs with faculty who love to teach and the personal attention ordinarily found only at much smaller institutions. Your college experience here will be one of the most exciting times of your life. College Factual provides higher-education, college and university, degree, program, career, salary, and other helpful information to students, faculty, institutions, and other internet audiences. Marketing. Learn about other programs related to Marketing that might interest you. Public Health - Human Disease Concentration B. The marketing program offers courses in creativity, consumer behavior, sales, research, sustainability, eCommerce, logistics, branding, and organizational and global marketing. Please view below for updates that have not yet taken effect in the Miami bulletin. Highwire Brand Studio. (3) (MPT). Presented information and data are subject to change. (3). It is also ranked #2 in Ohio. This class examines the variety and taxonomy of social media and the strategies and tactics associated with social media marketing and community management.Cross-listed with IMS418/IMS518. Students will learn the CQ MKT process and consider how the four dimensions of Cultural Intelligence, CQ DRIVE, CQ KNOWLEDGE, CQ STRATEGY, and CQ ACTION, can be activated in a marketing context to deliver marketing thought and practice that is adaptive, inclusive, and culturally aware.Prerequisite: MKT291. Grand Duchy of Luxembourg, 217-222 MacMillan Hall This is accomplished through extensive case analyses, creativity requirements, project-based courses, competitions, marketing simulations, inverted classrooms, innovative information delivery systems, and experiential learning. MKT442. Human Capital Management and Leadership B. S. Bus. The MKT Capstone fulfills the Business Capstone requirement. Admission to the FSB is competitive and based on a holistic and comprehensive review process that considers many factors to establish the context of students achievements and demonstrated potential to be successful in its rigorous curriculum. College of Education, Health, and Society, College of Liberal Arts and Applied Science, Learn more about COVID-19 announcements, preparations, and resources. First Year Integrated Core (BUS 101, BUS 102, ESP 103, BUS 104), Applied Biology B.S. Learn creative problem-solving skills and expand your knowledge in consumer behavior with an online associate in marketing degree from Southern New Hampshire University. To prepare students for a career in marketing or as part of a business decision-making team, this program provides courses that examine: branding, promotion, supply chain management, consumer behavior, marketing research, sales management and personal selling, imagination and creativity, problem solving skills, creating customer value, global marketing, interactive media studies, and sustainable marketing. 2022 Miami University. require.config({ 501 E. High Street 3057 Farmer School of Business 800 E. High St. Oxford, OH 45056mccartms@miamioh.edu. This is accomplished through extensive case analyses, creativity requirements, project-based courses, competitions, marketing simulations, inverted classrooms, innovative information delivery systems, and experiential learning. } Incorporates contemporary technology and industry standard materials and research. Sci. This marketing strategy practicum will provide students an opportunity to integrate and apply marketing planning and strategic concepts to real-world problems while developing skills in teamwork, written and oral communication, critical thinking, and quantitative and qualitative analysis.Prerequisites: MKT291, MGT291 and FIN301. The study of marketing also provides insight into organizations and consumers behaviors, underlying motivations, and preferences. This class prepares students for careers in consulting. Credit/no credit only. A. We treat Our head office have strong and dedicated staff with extensive and insightful knowledge in the banking fraternity, Our business development staff are trained professionals, dedicated to making your business run better. A. Russian, East European, and Eurasian Studies B. The median salary of marketing students who receive their bachelor's degree at Miami University - Oxford is $52,800. 2022 Miami University. Understanding how to approach these advances is a critical skill for a marketer in today's environment.Prerequisites: MKT618 and ISA621. The BS in Marketing with a concentration in Digital Marketing teaches the fundamentals that can give you the edge in this dynamic field. MKT325. A 2.0 GPA in the MKT major is required to graduate. j=d.createElement(s),dl=l!='dataLayer'? To prepare students for a career in marketing or as part of a business decision-making team, this program provides courses in branding, promotion, supply chain management, consumer behavior, marketing research, sales management and personal selling, imagination and creativity, problem solving skills, creating customer value, global marketing, and interactive media studies. 3057 Farmer School of Business 800 E. High St. Oxford, OH 45056mccartms@miamioh.edu. (3). Our head office have strong and dedicated staff with extensive and insightful knowledge in the We serve you fast, there is no reason for our customers to delay in our banking hall. All rights Reserved. It focuses on the different types of consulting companies and how to prepare and interview for the jobs. A. Geography and Sustainable Development B. Sport Leadership and Management - Sport Mgt B. S. Sport Leadership & Mgt, Sport Leadership and Management - Coaching B. S. Sport Leadership & Mgt. (3). The banks platform allows the under-listed bills to be paid in all our branches and agencies and online (where applicable) . You have goals. (4-8) (MPC). Building and Managing Strong Brands. Social media are living conversations that present marketers with the challenge of how to understand and participate in those conversations in an authentic and value-based manner. "assets-private" : { "assets" : "assets" } The community manager uses this entire space to help bring value to this community. Each year, the number of first-year applications for the Farmer School of Business (FSB) exceeds the number of spaces available. Public Health - Health Policy Admin Concentration B. This course is designed to develop marketers who have the knowledge, perspectives, and skills to practice culturally intelligent (CQ) marketing in increasingly diverse and dynamic environments. This course will provide students with an overview and understanding of global marketing. It provides students with conceptual frameworks and specific skills relevant to branding and brand management. Marketing decisions have always been rooted in data. Students are to work through their respective academic departments to enroll in the course. Significant emphasis is also placed on the theory and practice of integrated marketing communications.Prerequisite: MKT618. Social Media Marketing and Online Community Management. (3) (MPT). Engineering Technology B. S. App. This is higher than the the typical median of $23,552 for all marketing majors across the country. Located midway between Cincinnati and Dayton near I-75, the Learning Center is home to Miami Regionals' Commerce Department and the new Commerce Hub linking students, faculty, and area businesses. Oxford, OH 45056, USA. Miami students are an eclectic mix of thinkers, doers, leaders and followers, introverts and extroverts, authors, painters, climbers, coders, pianists, philanthropists, and gamers. This puts it in the top 5% of the country in this field of study. Creativity, Innovation & Problem Solving in Marketing. GMP = Global Miami Plan course East Asian Languages and Culture Japanese Concentration B. A 2.0 GPA overall and 2.0 GPA in business are required to graduate. For more information and for a complete list of courses and descriptions, please visit the Miami bulletin. Pre-requisite information available in the. 3057 Farmer School of Business 800 E. High St. Oxford, OH 45056mccartms@miamioh.edu. "jquery" : "vendor/jquery/jquery-1.11.3.min", Studying marketing will help you understand how organizations use creative, analytical, and quantitative capabilities to reach consumers and other organizations. Contact the schools to verify any information before relying on it. Survey course emphasizing a hands-on immersion into ECommerce; studies the impact this technology has on the basics of the marketing mix and effective and efficient marketing strategies. Electrical and Computer Conc. Whether you need a bachelor's degree to get into a career or want a master's degree to move up in your current career, Apex payment System MKT419/MKT519. MKT412. The business world has recognized the quality of our graduates by making us a focal point for recruiting effortsand the success of our graduates in the workplace has resulted in an ever-expanding list of companies who actively recruit our graduating seniors. This is true for products and services, for-profit and not-for-profit institutions and supply chains. COVID-19 Updates: Miami's response to the coronavirus pandemic and CDC's coronavirus health and safety guidelines. Emerging Technology in Business and Design B. *BUS/ENG/STC 308 meets GMP Advanced Writing requirement (temporary approval through summer 2018). 2022 Miami University. It is preferred that students take their capstone during the Fall Semester. The displayed options may include sponsored or recommended results, not necessarily based on your preferences. Real-time notification is also given for these services. 2022-2023 Miami University. In College Factual's most recent rankings for the best schools for marketing majors, Miami University - Oxford came in at #44. (1-4; maximum 6). Women's, Gender, and Sexuality Studies B. (3). For information about MKT courses and complete course descriptions, please visit the Miami bulletin. (3). Deliverables will include a pre-campaign strategy brief and a post-campaign analysis.Prerequisite: MKT618. (Corner of VOA Park Dr. and Cox Rd.) We subsequently address consumption processes in the household, industrial, services, and transportation sectors of the economy.Prerequisite: MKT291. "map" : { The Bachelor of Science in Marketing degree from Southern New Hampshire University can help you build your knowledge in consumer behavior, market research and international marketing. All rights reserved. Information, though believed correct at time of publication, may not be correct, and no warranty is provided. Load and Cash-Out Your E-Zwich Transactions, Rewarding some loyal customers of the Bank. The goal of this course is to provide an overview of the role of sustainability in marketing strategy. MKT335. Management Sciences & Quantitative Methods. 2022-2023 Miami University. Learn More >. Multidisciplinary practicum involving students from marketing, graphic design and other relevant majors. The PDF will include all information unique to this page. Students acquire proficiency in the creation and distribution of digital media (e.g., blogs, videos, social media posts) to promote brand interest and awareness while providing value to users.Cross-listed with IMS392. Note: FSB students may earn a maximum 2 credit hours toward graduation for BLS/BUS/ECO/ESP/FIN/ISA/MGT/MKT340.Prerequisite: 55 earned hours and permission of department. - Environmental Biology Track, Applied Biology B.S. This course will enhance students ability to think strategically, use creative thinking and processes to approach marketing problems and opportunities from multiple perspectives, employ strategic decision-making frameworks, tools, and capabilities to solve complex marketing challenges, and communicate strategic decisions and rationale to stakeholders.Prerequisite: MKT291, MKT325, MKT335. This course details the analysis measures and methods used by leading marketers to make more precise marketing decisions in the 21st century.Prerequisite: MKT618. The programs cover all aspects of promotion, accounts management, advertising, sales, and global marketing. The PDF will include all information unique to this page. International Studies. '&l='+l:'';j.async=true;j.src= Global and domestic corporations manufacturing, distributing, buying, and selling significantly shape the standard of living and global economy. 1, Impasse du Chateau, L-4524 Differdange The majority of bachelor's degree recipients in this major at Miami University - Oxford are white. Is Miami University - Oxford a Good Match for You? The following table and chart show the ethnic background for students who recently graduated from Miami University - Oxford with a bachelor's in marketing. Recommended prerequisite: MKT291.Cross-listed with IMS. Principles of Marketing. Course Registration and Other Regulations, Graduate Awards and Other Financial Assistance for Graduate Students, College of Liberal Arts and Applied Science. Successful marketers need to (a) understand their customers needs, motivations, attitudes, decision-making, and behaviors, and (b) use their understanding to generate insights that drive marketing strategies. This course focuses on the role of personal selling and customer relationship management in business, including how salespeople carry out their boundary spanning responsibilities to their organization and customers.Prerequisite: MKT291. To provide creative solutions on the fly. The main focus of this product is for the provision of credit facilities for the development and modernization of MTN Money Transfer with Bonzali Rural Bank. This is true for both products and services as well as for-profit and not-for-profit institutions and supply chains. MKT 442 and IMS 440 require application and acceptance into the course and senior standing. We engage students by changing the way they learn. Marketing- Bachelor of Science in Business, Course Registration and Other Regulations, Graduate Awards and Other Financial Assistance for Graduate Students, Marketing- Bachelor of Science in Business, College of Liberal Arts and Applied Science, Analytical Research and Reasoning for Marketers, Strategic Thinking and Decision-Making in Marketing, Social Media Marketing and Online Community Management. Campaign solutions typically include primary research and market analysis, campaign strategy development and graphic design for advertising and other sales support materials. We use the triple bottom line perspective to cast sustainability as the simultaneous pursuit of financial, social/relational, and environmental performance. Focuses on applications, innovations, and future direction (not on the technology that enables the Internet and www). Concepts from courses in Consumer Behavior, Service Delivery, and Personal Selling will be used to examine the Customer Engagement Process. We leverage curiosity and creativity by allowing students to take more control of their own learning. For one hour of credit, student must secure a sponsoring FSB faculty member within his/her major or minor to supervise the internship and accompanying required internship reflection paper. Information Network Marketing. Analytical Research and Reasoning for Marketers. Student has earned at least 30 semester hours (AP, Post Secondary, Transfer, IB, etc. Financial aid may be available for those who qualify. Expertise and facilities of marketing, graphic design and other relevant majors are fully integrated within each team. All rights reserved. Addresses creativity stimulation within both individuals and teams by building a toolbox of techniques that participants apply to problems commonly arising in marketing and business. The Chronicle of Higher Education Almanac, Imani Steele 19 Apexlink is a domestic funds transfer product which enables the transfer of Airtel Money Transfer with Bonzali Rural Bank. West Chester, OH 45069, Chateau de Differdange Here, you'll find out more about the major, including such details as the number of graduates, what degree levels are offered, ethnicity of students, average salaries, and more. Oxford, OH 45056, 1601 University Blvd. Miami's nationally-ranked Professional MBA program is based at the Center, and area educators have convenient access to graduate certifications and degrees in teaching and educational leadership. Each campaign is formally presented to the client at the end of the semester.Prerequisite: MKT345 or permission of instructor. Focuses on business's front lines; the value creation from which all economic activity derives. All rights reserved. 2022 Miami University. However, over the past decade more and more data has become available to marketers. MKT635. All students must earn 128 hours to graduate; minimum of 64 hours of non-business coursework required. A business concepts course for students in majors and minors outside of the Farmer School of Business. Southern New Hampshire University can help you get there. Notice is hereby given that the 10th AGM of the shareholders of Bonzali Rural Bank Limited will be held at the Head Office Building, Kumbungu on 29th April, 2017 to transact the business of Annual General Meeting.